Research the niche
We researched service-specific terms and grouped them by what the buyer wanted.
The result
50+ SQLsGenerated in two months for a cybersecurity SaaS company.
SQL means sales-qualified lead. This count is not a count of closed deals or attended calls.
The situation
The client sold niche software services. Each service had its own search terms and buyer questions. One broad message could not answer all of them.
The campaign needed to connect each search to the right service page and give sales better information about each lead.
What we changed
Build a page for each service
Each page addressed its own keywords and was written to turn a relevant visit into an inquiry.
Match the opening line
Dynamic headlines changed with the search or campaign theme so the visitor saw a relevant first line.
Help sales handle the lead
We provided documents to help the sales team assess and follow up on leads.
We also managed media buying and used the keyword research to shape the ads and their destination pages.
What this shows
The ad, service page, and sales handoff carried the same buyer intent through the process. Over two months, that work generated more than 50 sales-qualified leads.
The company name and deeper campaign figures are withheld from this public case study.